In the original dust jacket. Black cloth binding with gilt title on the spine.

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THE WINNING MIND is Seb Coe’s highly personal account which gives true insight into how success can be achieved. From a childhood amidst the steel mills of Yorkshire to Olympic glory and beyond, Sebastian Coe has always known how to capitalize on the moments which separate winners from losers. Great leadership is also about seizing the moment and doing the right thing at the right time. The daily challenges, hard graft, meticulous planning, small wins and frequent set-backs are all critical steps which take you closer to a winning position and your ultimate goal. THE WINNING MIND combines inspirational leadership, self-development, popular business and biography that will help nurture the qualities needed to achieve your full potential.

Review: I had read a book about Coe written by Put Butcher (The Perfect Distance) and I was very curious about Coe’s books as well. The title suggests some kind of sporting approach or methodology, however, the book is about project management. Nevertheless, it is a good one. Seb trains the reader how to create a vision, set the goals and finish as a winner based on his own sporting and business experiences. If you like to know what is behind the scenes (2012 London Olympic Games or the race memoirs of Coe), I can advise you to read it. But do not expect a brilliant masterpiece, it is only a good, readable book.

Sebastian Newbold Coe, Baron Coe, CH, KBE, Hon FRIBA (born 29 September 1956), often referred to as Seb Coe, is a British sports administrator, former politician and retired track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medals at the Olympic Games in 1980 and 1984. He set nine outdoor and three indoor world records in middle-distance track events – including, in 1979, setting three world records in the space of 41 days – and the world record he set in the 800 metres in 1981 remained unbroken until 1997. Coe’s rivalries with fellow Britons Steve Ovett and Steve Cram dominated middle-distance racing for much of the 1980s.

Following Coe’s retirement from athletics, he was a Conservative member of parliament from 1992 to 1997 for Falmouth and Camborne in Cornwall, and became a Life Peer on 16 May 2000.

Coe headed the successful London 2012 Olympic bid for the 2012 Summer Olympics and became chairman of the London Organising Committee for the Olympic Games. In 2007, he was elected a vice-president of the International Association of Athletics Federations (IAAF), and re-elected for another four-year term in 2011. In August 2015, he was elected president of the IAAF.

In 2012, Coe was appointed Pro-Chancellor of Loughborough University where he had been an undergraduate. Subsequently, in 2017, he was appointed as Chancellor. He is also a member of Loughborough University’s governing body. He was one of 24 athletes inducted as inaugural members of the IAAF Hall of Fame. In November 2012, he was appointed chairman of the British Olympic Association. Coe was presented with the Lifetime Achievement award at the BBC Sports Personality of the Year in December 2012. At the 2024 Millrose Games, Coe was awarded The Armory’s President’s Award.

Early life and education: Coe was born on 29 September 1956 at Queen Charlotte’s and Chelsea Hospital, Hammersmith, London. His father was athletics coach Peter Coe and his mother, Tina Angela Lal, was of half Indian descent, born to a Punjabi father, Sardari Lal Malhotra, and an English/Irish mother, Vera (née Swan). When he was less than a year old, Coe and his family moved to Warwickshire, where he later attended Bridgetown Primary School and Hugh Clopton Secondary School in Stratford-upon-Avon. The family then moved to Sheffield where he attended Tapton School, a secondary modern school, at Crosspool which became a comprehensive school while he was there and Abbeydale Grange School. He joined Hallamshire Harriers at the age of 12, and soon became a middle-distance specialist, having been inspired by David Jackson, a geography teacher at Tapton School who had been a cross-country runner. Coe was coached by his own father and represented Loughborough University and later Haringey AC, now Enfield and Haringey Athletic Club when not competing for his country.

Coe studied Economics and Social History at Loughborough University and won his first major race in 1977—an 800 metres event at the European indoor championships in San Sebastián, Spain. At Loughborough University he met an athletics coach, George Gandy, who developed “revolutionary” conditioning exercises to improve Coe’s running.

His mother, Tina Angela Lal, died in London, in 2005, aged 75. His father, Peter Coe, died on 9 August 2008, aged 88, while Coe was visiting Beijing.