In the original dust jacket. Yellow board binding with gilt title on the spine.

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Essential strategies to transform your organization and boost your profits

Want to recapture your organization’s original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.

• Helps you identify the blockages hindering innovation within your organization
• Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities
• Explores leading innovation theories you can apply right away-without expensive consultants

Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.

Reviews:

• “Kelley may have become an online media personality, but he’s probably more well-known within the innovation community as author of the book Stoking Your Innovation Bonfire, published October 2010 by John Wiley & Sons. I wanted to provide a book that helps people identify and remove barriers to innovation and is an innovation primer for people who are looking to get started,” (Seattle Times, 4 September 2011)
• Every successful organization began as a nimble, innovative start-up with the ability to course-correct and quickly adapt to the needs of its customers. But along the way, success and growth may have caused changes in the structure, the culture, and sometimes even the vision of the business.
• Stoking Your Innovation Bonfire equips your organization to identify and remove those barriers to innovation that have prevented it from achieving sustainable growth and change. Braden Kelley shares the profound insight, simplicity, and uncommon sense that have helped countless organizations get back their innovative spirit and leverage the collective wisdom and passion of their employees. Filled with case studies and proven guidance, this book evolves leading innovation theories into coherent, practical applications that you can implement in reinvigorating your own organization without expensive consultants. You’ll find world-class guidance on overcoming your business’s blockages in the areas of:

• Vision
• Strategy
• Goals
• Insight
• Idea generation and evaluation
• Idea commercialization
• Organizational psychology
• Information and structure
• Sustainability

In today’s fast-paced marketplace, those unwilling to change are often left behind.

With an interactive Web site including health checks and an innovation audit, as well as video and text interviews, Stoking Your Innovation Bonfire provides you with the tools you need to reframe your business’s innovation strategy and goals and successfully supply the marketplace with revolutionary solutions to your customers’ issues. Knock down your barriers to innovation. Create a healthy cooperation with the need for operational excellence. Let your corporate brilliance shine. Get the fire started with Stoking Your Innovation Bonfire.

Every successful organization began as a nimble, innovative start-up with the ability to course-correct and quickly adapt to the needs of its customers. But along the way, success and growth may have caused changes in the structure, the culture, and sometimes even the vision of the business.

Stoking Your Innovation Bonfire equips your organization to identify and remove those barriers to innovation that have prevented it from achieving sustainable growth and change. Braden Kelley shares the profound insight, simplicity, and uncommon sense that have helped countless organizations get back their innovative spirit and leverage the collective wisdom and passion of their employees.

Filled with case studies and proven guidance, this book evolves leading innovation theories into coherent, practical applications that you can implement in reinvigorating your own organization without expensive consultants. You’ll find world-class guidance on overcoming your business’s blockages in the areas of:

• Vision
• Strategy
• Goals
• Insight
• Idea generation and evaluation
• Idea commercialization
• Organizational psychology
• Information and structure
• Sustainability

In today’s fast-paced marketplace, those unwilling to change are often left behind.??With an interactive Web site including health checks and an innovation audit, as well as video and text interviews, Stoking Your Innovation Bonfire provides you with the tools you need to reframe your business’s innovation strategy and goals and successfully supply the marketplace with revolutionary solutions to your customers’ issues. Knock down your barriers to innovation. Create a healthy cooperation with the need for operational excellence. Let your corporate brilliance shine. Get the fire started with Stoking Your Innovation Bonfire.

BRADEN KELLEY is the founder of Business Strategy Innovation and has been advising companies, including Microsoft, Misys, Millicom International Cellular, Wunder-man, and HomeAway.com on how to increase their revenue and cut their costs since 1996. Braden is a thought leader on the topic of continuous innovation and works with clients to create innovative strategies, effective customer marketing, organizational change, and improved organizational performance. He has published more than 400 articles for online publications such as CustomerThink and Blogging Innovation. On Twitter, he is an innovation leader with over 6,000 followers.

For more information, visit www.blogginginnovation.com