In the original dust jacket. Navy leatherette binding with gilt title on the spine.

We provide an in-depth photographic presentation of this item to stimulate your feeling and touch. More traditional book descriptions are immediately available

• Note: This book carries a £5.00 discount to those that subscribe to the F.B.A. mailing list

For conditions, please view our photographs. An original book from the library gathered by the famous Cambridge Don, computer scientist, food and wine connoisseur, Jack Arnold LANG.

       Jack grounded many of his marketing ideas upon this book.

Marketing Hotels into the 90s by Melvyn Greene, published by William Heinemann in 1983, is a foundational text offering a systematic, practical guide for hotel managers on sales and marketing, blending art with science, and providing tools like checklists for planning, crucial for the upcoming decade’s competitive landscape. It’s also known by its slightly expanded title, Marketing Hotels and Restaurants into the 90s, with later editions including restaurant advice and more pages.