Softback. Black cover with white title on the front board.

F.B.A. provides an in-depth photographic presentation of this item to stimulate your feeling and touch. More traditional book descriptions are immediately available.

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning with real world strategies. It can be read as a whole, or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use you’ll find yourself referring back to them again and again.

”This book will help readers tackle the really important challenges they face both in developing strategies and putting them into action.”  Consulting Magazine “A most innovative book. Mckeown genuinely synthesises a broad range of strategic thought into a coherent and actionable process. Mckeown brings together a number of apparently incompatible views to create a rich and powerful three-dimensional understanding.”  Marcus Alexander, Adjunct Professor London Business School, Associate Fellow Oxford University, Fellow Ashridge Strategic Management Centre  

“Does exactly what it says on the tin – and does it brilliantly. This book will become a well- thumbed favourite.”

Emma Leech, Director of Marketing – The University of Nottingham