Softback. Yellow spine with hilltops image on the cover.

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A BBC RADIO 4 BOOK OF THE WEEK

A FINANCIAL TIMES BEST BOOK OF 2022: HEALTH AND WELLBEING

A WATERSTONES BEST BOOK OF 2022: POPULAR SCIENCE

People who believe aging brings wisdom live longer.

Lucky charms really do improve an athlete’s performance.

Taking a placebo, even when you know it is a placebo, can still improve your health.

Welcome to The Expectation Effect.

In this book David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Bringing together fascinating case studies and evidence-based science, The Expectation Effect uncovers new techniques that we can all use to improve our fitness, productivity, intelligence, health and happiness.

Of course, you can’t just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life, and in so doing start real physiological change. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live.

Review: This book provides information that I believe should be common knowledge. It should be read by people of all ages and walks of life. Simple powerful ideas backed by science that can gradually change the course of your life professionally, your health and even life expectancy. As I was reading I was discussing the concepts with my daughter and my husband and it initiated very interesting and productive discussions.

I found topics on willpower and anxiety especially beneficial for me.